💰 ARE YOU MISSING OUT ON TAX SAVINGS? Grab our SMART TAX CHEAT SHEET: 71 tax deductions your business can claim 👉
💰 ARE YOU MISSING OUT ON TAX SAVINGS? Grab our SMART TAX CHEAT SHEET: 71 tax deductions your business can claim
COACHES, CREATIVES, WELLNESS PROS & AGENCIES
We take care of your finances,
You focus on growing your business!
NO MORE WTF?! MONEY MOMENTS. JUST PEACE & PROFIT.
COACHES, CREATIVES, WELLNESS PROS & AGENCIES
We take care of your finances,
So you can focus on growing your business!
NO MORE WTF?! MONEY MOMENTS. JUST PEACE &PROFIT
AS FEATURED IN
AS FEATURED IN
FREE GUIDE
7 ‘WTF’ MONEY MISTAKES ENTREPRENEURS MAKE
—and how to fix them before tax season hits!
Are you making these common mistakes? Grab the guide and find out how to get control of your money, so you can keep more of it in your pocket!
FREE GUIDE
7 ‘WTF’ MONEY MISTAKES ENTREPRENEURS MAKE
—and how to fix them before tax season hits!
Are you making these common mistakes? Grab the guide and find out how to get control of your money, so you can keep more of it in your pocket!
IT’S HARD TO GROW YOUR BUSINESS
When Your Finances Are Hot Mess...
TOO MANY WTF?! MOMENTS??
YOU'RE NOT ALONE IF...
You’re avoiding your books because you don’t even know where to start.
You don’t know how much you can pay yourself —and you don’t know how much to keep aside for taxes when you do!
You don’t sleep at night worrying about tax bills —how much do you owe? and how on earth will you pay it?
You don’t know where your money is going or if you can invest it in team, software, inventory...
Bookkeeping is so boring and time-consuming; it drains your energy for everything else.
IT’S HARD TO GROW YOUR BUSINESS
When Your Finances Are Hot Mess...
TOO MANY WTF?! MOMENTS??
YOU'RE NOT ALONE IF...
You’re avoiding your books because you don’t even know where to start.
You don’t know how much you can pay yourself —and you don’t know how much to keep aside for taxes when you do!
You don’t sleep at night worrying about tax bills —how much do you owe? and how on earth will you pay it?
You don’t know where your money is going or if you can invest it in team, software, inventory...
Bookkeeping is so boring and time-consuming; it drains your energy for everything else.
IT’S TIME FOR FINANCES THAT EMPOWER YOU
Because Financial Clarity = Financial Abundance
THIS COULD BE YOU ONE MONTH FROM NOW...
Your books are organized, accurate, and up-to-date.
You finally understand your numbers—in plain English, not accountant-speak.
You know exactly where your money is going—and how to keep more of it.
Tax season? Handled. No surprises, no stress, just flow.
You’re making informed decisions with clarity and confidence, so you can invest in that team member, that software, that training.
You can finally pay yourself (and not just in coffee money!).
Best of all? Your business runs smoothly, and you sleep like a baby during Mercury retrograde.
IT’S TIME FOR FINANCES THAT EMPOWER YOU
Because Financial Clarity = Financial Abundance
THIS COULD BE YOU ONE MONTH FROM NOW...
Your books are organized, accurate, and up-to-date.
You finally understand your numbers—in plain English, not accountant-speak.
You know exactly where your money is going—and how to keep more of it.
Tax season? Handled. No surprises, no stress, just flow.
You’re making informed decisions with clarity and confidence, so you can invest in that team member, that software, that training.
You can finally pay yourself (and not just in coffee money!).
Best of all? Your business runs smoothly, and you sleep like a baby during Mercury retrograde.
Things were just a huge mess before - now, I know exactly what’s going on with my numbers!
After my last bookkeeper resigned, I realized my books were in a huge mess, I didn’t know who had paid, who hadn’t, it was just messy! Debbie came in and set up Xero, cleaned things up, created simple reports. Things just work now. I know what’s going on with my finances... and I can make decisions way faster because I’m not second-guessing everything.
Pam, JCC Chamber of Commerce.
3 WAYS WE CAN HELP YOU
What would help you
breathe easier?
DO-IT-YOURSELF
HELP ME DO MY BOOKKEEPING
WITHOUT THE $$$$ PRICETAG!
Need to get your numbers sorted, but not ready for a bookkeeper (yet!) we’ve got an incredible DIY tracker to get your books sorted in a fraction of the time. Simple. Smart. Automates your annual Profit and Loss for you. Perfect for startups!
DONE-FOR-YOU
TAKE BOOKKEEPING OFF MY PLATE -
AND GIVE ME MY TIME BACK
Ready for more freedom! Hand over your books to us and let us crunch the numbers... so you know when you can invest in team and growth, give yourself a raise and be ready with all your ducks in a row come tax time
DONE-FOR-YOU
GIVE ME CASHFLOW, STRATEGY...
ALL OF IT - 7 FIGURES HERE WE COME
Want CFO level insights without the 6-figure salary... we’ve got you covered. It’s time to step into scale mode and take make smart decisions to invest and scale. Empire-dom is yours!
3 WAYS WE CAN HELP YOU
What would help you
breathe easier?
DO-IT-YOURSELF
HELP ME DO MY BOOKKEEPING
WITHOUT THE $$$$ PRICETAG!
Need to get your numbers sorted, but not ready for a bookkeeper (yet!) we’ve got an incredible DIY tracker to get your books sorted in a fraction of the time. Simple. Smart. Automates your annual Profit and Loss for you. Perfect for startups!
DONE-FOR-YOU
TAKE BOOKKEEPING OFF MY PLATE -
AND GIVE ME MY TIME BACK
Ready for more freedom! Hand over your books to us and let us crunch the numbers... so you know when you can invest in team and growth, give yourself a raise and be ready with all your ducks in a row come tax time
DONE-FOR-YOU
GIVE ME CASHFLOW, STRATEGY...
ALL OF IT - 7 FIGURES HERE WE COME
Want CFO level insights without the 6-figure salary... we’ve got you covered. It’s time to step into scale mode and take make smart decisions to invest and scale. Empire-dom is yours!
WHO WE WORK WITH
We know not all businesses are the same. And we’re not a one stop shop.
We love working with online service businesses making a difference.
If that’s you, welcome to the fam! We love working with:
We get you. We know you need more than just numbers - you need numbers that make sense
- in your industry - to drive growth decisions.
We’re here for that.
WHO WE WORK WITH
We know not all businesses are the same. And we’re not a one stop shop.
We love working with online service businesses making a difference.
If that’s you, welcome to the fam! We love working with:
We get you. We know you need more than just numbers - you need numbers that make sense
- in your industry - to drive growth decisions.
We’re here for that.
“Our UK and US filings are finally sorted—huge sigh of relief!”
After working with other accountants who just didn’t get our business, Debbie helped us to make sense of the numbers, catch up on our filings and make sure we were doing things right for both our UK and US company filings. It’s a huge relief to have it sorted! Thank you Debbie.
We’d worked with other accountants before, but they just didn’t get our business. Debbie stepped in, helped us catch up on everything, made sense of the numbers, and got our UK and US filings on track. It feels so good to finally have it all sorted. Massive thank you, Debbie!
Youmna, Website.
“Our UK and US filings are finally sorted—huge sigh of relief!”
After working with other accountants who just didn’t get our business, Debbie helped us to make sense of the numbers, catch up on our filings and make sure we were doing things right for both our UK and US company filings. It’s a huge relief to have it sorted! Thank you Debbie.
We’d worked with other accountants before, but they just didn’t get our business. Debbie stepped in, helped us catch up on everything, made sense of the numbers, and got our UK and US filings on track. It feels so good to finally have it all sorted. Massive thank you, Debbie!
Youmna, Website.
READY TO GET STARTED?
HERE’S HOW IT WORKS
FILL OUT A QUICK
APPLICATION FORM
Short and sweet - takes less
than 5 mins to complete!
GET A CUSTOM
PROPOSAL
We’ll get clear on what you
need and send you a custom
proposal showing how we
can help!
GET YOUR TIME (&SANITY BACK)
We’ll take care of your
finances so you can focus
on growing your business
(& enjoying life!)
Prefer to talk to someone first? Book a discovery call here
READY TO GET STARTED?
HERE’S HOW IT WORKS
FILL OUT A QUICK
APPLICATION FORM
Short and sweet - takes less
than 5 mins to complete!
GET A CUSTOM
PROPOSAL
We’ll get clear on what you
need and send you a custom
proposal showing how we
can help!
GET YOUR TIME
(&SANITY BACK)
We’ll take care of your
finances so you can focus
on growing your business
(& enjoying life!)
Prefer to talk to someone first? Book a discovery call here
Hi There,
MEET DEBBIE + TONI
Hey, we’re Debbie and Toni, founders of WTF Accounting!
We’re all about helping female founders build profitable businesses. We’re here to help you master your finances so you can focus on making a difference for your customers (& your family!)
No more WTF moments... no nasty surprises... We’re about simple, stress-free accounting (without the technical jargon!)
We don’t just crunch numbers—we give you the real advice you need to make empowered decisions: when to hire, invest, or give yourself a raise.
Our mission? To help 1000+ female entrepreneurs grow their dream businesses with finances that actually feel good.
Ready to be fearless with your finances? Let’s go!
Hi There,
MEET DEBBIE + TONI
Hey, we’re Debbie and Toni, founders of WTF Accounting!
We’re all about helping female founders build profitable businesses. We’re here to help you master your finances so you can focus on making a difference for your customers (& your family!)
No more WTF moments... no nasty surprises... We’re about simple, stress-free accounting (without the technical jargon!)
We don’t just crunch numbers—we give you the real advice you need to make empowered decisions: when to hire, invest, or give yourself a raise.
Our mission? To help 1000+ female entrepreneurs grow their dream businesses with finances that actually feel good.
Ready to be fearless with your finances? Let’s go!
HOW WE MAKE IT HAPPEN
The YES APPROACH
We’re all about getting your financial house in order and helping you build
the business of your dreams. Enter the YES Framework—your secret weapon
for turning chaos into cash flow and stress into success.
YOUR FOUNDATION.
ESTABLISHING SYSTEMS.
STRATEGIC SCALING.
HOW WE MAKE IT HAPPEN
THE YES APPROACH
We’re all about getting your financial house in order and helping you build
the business of your dreams. Enter the YES Framework—your secret weapon
for turning chaos into cash flow and stress into success.
YOUR FOUNDATION.
ESTABLISHING SYSTEMS.
STRATEGIC SCALING.
Your Financial Foundation
We clean up your books (don’t worry, no judgment here) and organize your finances, giving you a solid foundation to make smarter decisions and grow your business. You’ll finally know where your money is going and have a clear roadmap for your financial future.
Establish Systems That Work
Now that things are tidy, it’s time to set up systems that actually make your life easier. No more last-minute scrambling or what did I miss this time? vibes. You’ll have smooth, efficient processes that keep your finances on point—and give you back your sanity.
Scale Your Success
Here’s where the magic happens. We turn those tidy numbers into smart decisions: when to pay yourself more, when to hire, or when to go all-in on that dreamy expansion plan. You’ll finally feel confident knowing your money is working for you, not the other way around.
Ready for financial bliss?
DON’T JUST TAKE OUR WORD FOR IT
HEAR WHAT OUR CLIENTS ARE SAYING
Cashflow and forecasting is critical in our business, Debbie made it simple...
Founding a company is no easy feat, securing funding is even harder. Debbie helped make sure we had a strong cash flow and that our numbers told our story when presenting to investors. She’s steady, sharp, and truly gets what early-stage founders need.
Henry, MySportsWellbeing.
“From pen and paper to financial clarity!
I used to track my sales in a little black book and keep receipts in a file… but it got so hard to keep up, and I had no idea how to get everything tax-ready and compliant. Debbie came in, set up a simple spreadsheet system (no fancy software needed!), and voilà—now I can breathe easy knowing someone’s got my finances covered while I focus on growing my business!
Jo Soap, Website.
DON’T JUST TAKE OUR WORD FOR IT
HEAR WHAT OUR CLIENTS ARE SAYING
Cashflow and forecasting is critical in our business, Debbie made it simple...
Founding a company is no easy feat, securing funding is even harder. Debbie helped make sure we had a strong cash flow and that our numbers told our story when presenting to investors. She’s steady, sharp, and truly gets what early-stage founders need.
Henry, MySportsWellbeing.
“From pen and paper to financial clarity!
I used to track my sales in a little black book and keep receipts in a file… but it got so hard to keep up, and I had no idea how to get everything tax-ready and compliant. Debbie came in, set up a simple spreadsheet system (no fancy software needed!), and voilà—now I can breathe easy knowing someone’s got my finances covered while I focus on growing my business!
Jo Soap, Website.
WE’RE NOT YOUR AVERAGE BEAN COUNTERS
WE'RE ENTREPRENEURS TOO.
We’ve built businesses. We’ve launched offers.
We’ve hit our own “WTF?!” moments.
And that’s why we founded WTF Accounting. Because we’ve been there. We know your business, your industry, and the curveballs your cash flow throws at you.
We don’t just “do your books”—we help you make sense of them, plan for growth, and sleep like a baby come tax time.
COACHES?
Launching and riding income highs and lows? WTF?!
You need cash flow that works year-round — so you always have money in the bank.
WELLNESS PROS?
Sharing HIPAA-protected client data giving you hives? WTF?! You need an accountant who treats that data like it’s sacred. (Yes, we’re HIPAA compliant.).
CREATIVES?
Selling digital templates in 10+ countries? WTF?!
Global sales tax isn’t a vibe. We’ll point you in the right direction before a tax authority sends you love notes!
AGENCIES?
Scope creep killing your profit? WTF?!
You need someone who gets billable hours and builds your margins like a CFO.
Let us take the finances off your plate — and give you the clarity and confidence every power CEO needs
WE’RE NOT YOUR
AVERAGE BEAN COUNTERS
WE'RE ENTREPRENEURS TOO.
We’ve built businesses. We’ve launched offers.
We’ve hit our own “WTF?!” moments.
And that’s why we founded WTF Accounting. Because we’ve been there. We know your business, your industry, and the curveballs your cash flow throws at you.
We don’t just “do your books”—we help you make sense of them, plan for growth, and sleep like a baby come tax time.
COACHES?
Launching and riding income highs and lows? WTF?!
You need cash flow that works year-round — so you always have money in the bank.
WELLNESS PROS?
Sharing HIPAA-protected client data giving you hives? WTF?! You need an accountant who treats that data like it’s sacred. (Yes, we’re HIPAA compliant.).
CREATIVES?
Selling digital templates in 10+ countries? WTF?!
Global sales tax isn’t a vibe. We’ll point you in the right direction before a tax authority sends you love notes!
AGENCIES?
Scope creep killing your profit? WTF?!
You need someone who gets billable hours and builds your margins like a CFO.
Let us take the finances off your plate — and give you the clarity and confidence every power CEO needs
😅 2 years of catch-up, finally DONE—and it was way easier than I expected.
I wasn’t ready to hire a bookkeeper, but I knew I needed to get organized. The Profit Pulse Tracker helped me finally get my expenses in order and track my capital. It’s all filed now—no more stressing about taxes or losing sleep over it.”
Michael, MissyMey Books.
😅 2 years of catch-up, finally DONE—and it was way easier than I expected.
I wasn’t ready to hire a bookkeeper, but I knew I needed to get organized. The Profit Pulse Tracker helped me finally get my expenses in order and track my capital. It’s all filed now—no more stressing about taxes or losing sleep over it.”
Michael, MissyMey Books.
Not ready for a bookkeeper yet?
We’ve got a DIY solution that will knock your socks off and make your finances easy peasy lemon squeezy, so you always know what’s going on with your numbers!
(no WTF moments trying to make expensive software balance - in fact - no expensive software required. period.)
Not ready for a bookkeeper yet?
We’ve got a DIY solution that will knock your socks off and make your finances easy peasy lemon squeezy, so you always know what’s going on with your numbers!
(no WTF moments trying to make expensive software balance - in fact - no expensive software required. period.)
Latest On The Blog
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Ready? Let's get started
Ready? Let's get started
FREE GUIDE
71 TAX DEDUCTIONS FOR SMALL BUSINESSES
Numbers don’t have to scare you!
Stay on top of your numbers and stop stressing over taxes with this easy-to-follow checklist.
FREE GUIDE
71 TAX DEDUCTIONS FOR SMALL BUSINESSES
Numbers don’t have to scare you!
Stay on top of your numbers and stop stressing over taxes with this easy-to-follow checklist.
Isn’t it time you worked with a bookkeeper, who doesn’t just do the books—
Isn’t it time you worked with a bookkeeper, who doesn’t just do the books—
Got Questions?
Want to work with us, but not sure which package is right for you
- book your Complimentary Discovery Call.
Not ready for a bookkeeper yet?
We’ve got a DIY solution that will knock your socks off and make
your finances easy peasy lemon squeezy, so you always know
what’s going on with your numbers!
(no WTF moments trying to make expensive software balance
- in fact - no expensive software required. period.)
FEMALE FOUNDERS, SERVICE PROVIDERS & ENTREPRENEURS
Take Control of Your Finances
& Build a Profitable, Purpose-Driven Business!
Get one actionable step every day for two weeks to help you master your bookkeeping, accounting, and financial strategy. Then, continue with weekly tips to keep you empowered and confident in your financial growth.
It's 100% free—join the female founders who are building businesses with purpose and profit!
FREE GUIDE
THE ENTREPRENEUR'S GUIDE TO DIY BOOKKEEPING MADE EASY
Stay on top of your numbers and stop stressing
over taxes with this easy-to-follow checklist.
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WORK WITH ME
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PROFITABLE CEO MEMBERSHIP
DONE FOR YOU BOOKKEEPING
PART TIME CFO
TAX FILING PARTNERS
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